1.???? Increase deliverability
a.? Select DSF Deliverability Indicator
b.? Select only Zip+4 records
2.??? Reduce Duplicate Records
a.? Choose One Per Phone records
b.? Select Primary SIC Code
3.??? Increase Count Totals
a.? Use sales volume by range, rather than by actual
b.? Use employee size by range, rather than by actual
c.? Output Website URL, rather than select it for all records
4.??? Always output the DUNS# on your orders ? if we need to research the data for any reason we must have the DUNS#s to do so.
5.??? Always output the Common Business Name, this will help in instances where the mail carrier knows the business as John and Pam?s Restaurant, but the legal name is ABC Company.? The default output is the legal name.
6.??? Businesses with 100% contact names:? Select Top Contact Name select.? This will output whomever that business has listed as their top contact, regardless of job title.
7.??? Specific job titles:? Select DDM (Dun?s Decision Maker) in the Business Type tab.
8.??? Select Specific Franchises:? Select Franchise in the Business Type tab and enter the franchise codes you need.? There is a look up feature to find the codes based on business name.
9.??? Omit All Franchises:? Select Franchise Code Indictor, and then select Omit Known Franchise Records.? You may want to additionally select Single Site Location for further refinement.
10.? Small Businesses:? Can be selected using employee size, sales volume or small business indicator, we usually let clients choose which method they prefer.? Small Business Indicator is a designation assigned to small businesses by the government.
For more information on how to reduce your undeliverable list data, decrease duplication, and increase direct mail response rates, give BB Direct a call for a no obligation consultation today.
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